1. Define Your Core Topic or Value
Before knowing who, you must know what you offer.
Ask yourself:
What kind of content do I make?
(e.g., cultural, educational, emotional, entertaining)
What do people gain from my content?
(learning, nostalgia, laughter, pride, motivation, etc.)
Example:
If you make Bengali cultural reels, your value is emotional connection + identity + storytelling.
2. Identify the “Ideal Viewer”
Describe one person who would love your content.
Think of:
Age
Location
Language
Interests
Emotional state
Example:
“28-year-old Bengali professional in London who misses Kolkata’s warmth and watches reels about home.”
This imaginary person is your core audience sample.
3. Analyze Existing Audience (if any)
Use Meta Insights (Instagram / Facebook) → “Audience” section:
You’ll find:
Top cities (e.g., Kolkata, Dhaka, Delhi, London, New York)
Age groups (e.g., 18–24, 25–34)
Gender
Active hours
If you don’t have much data yet, study similar pages in your niche and note who comments or shares.
4. Observe Comments & DMs
Read comments carefully:
What language do they use (Bangla, English, mixed)?
What topics make them react emotionally?
Are they asking questions or sharing memories?
These clues reveal what your viewers truly care about.
5. Study Competitors or Parallel Creators
Search for 3–5 creators who post similar content and analyze:
Who engages with them? (local or global Bengalis?)
Which posts go viral and why?
What tone and length do they use?
You’ll discover the psychology of your shared audience.
6. Use Analytics Beyond Meta
If you also post on YouTube or other platforms, check:
Watch time by country
Retention curves
Keywords used to find your content
It helps confirm where your audience is actually located and what they’re searching for.
7. Emotion Mapping
Every audience connects through emotion, not data.
Ask yourself:
“What emotional need does my content fulfill?”
Examples:
Emotion Example Niche
Nostalgia Kolkata memories, Bengali music
Curiosity Mythology, science, storytelling
Pride Bengali culture, success stories
Relaxation Aesthetic visuals, poetry, soft voice
Your main emotion = your audience’s motivation.
8. Test & Compare
Try 2–3 content types for 2 weeks:
1 emotional (nostalgic story)
1 educational (unknown fact)
1 entertaining (humor or relatable skit)
Then check which gets the most saves, shares, and follows.
That’s your audience pull zone.
9. Create Micro-Audience Segments
Don’t assume “all Bengalis” are one audience.
Break it into smaller segments:
Young urban Bengalis (18–24) → modern reels, memes, fast edits
Working professionals abroad (25–35) → nostalgia, identity, emotional storytelling
Older viewers (40+) → culture, music, reflections
Make 70% content for your strongest group, 30% experimental.
10. Keep Evolving
Audience identity is not fixed.
Every 2–3 months:
Revisit insights
Notice any shift in geography or age
Adjust tone, timing, and language accordingly
The best creators grow with their audience — not around them.
Shortcut Formula
Your audience = who emotionally benefits the most from your content.
When you find that, you’ll know what to say, when to post, and how to connect.
