I. Define the Global Bengali Identity
1. Speak in “Global Bangla”
Use a balanced Bangla-English mix — simple Bengali (neutral, not too regional) + occasional English words.
* Avoid heavy local slang unless you explain it.
* Diaspora Bengalis understand colloquial Bangla, but they connect better with neutral diction.
2. Choose Emotionally Universal Themes
Focus on feelings every Bengali anywhere relates to:
* Nostalgia, home, food, festivals, music, mother tongue, childhood memories, family. These cross borders more easily than local politics or news.
3. Maintain Cultural Depth + Modern Relevance
Example: talk about Rabindra Sangeet but relate it to today’s mindset or global creative life.
II. Content Style and Format
4. Storytelling over Information Dump
Global Bengalis love stories — not just data. Tell why it matters, what it means emotionally. Example: “How Durga Puja feels when you live abroad for 10 years.”
5. Keep it Visually Nostalgic but Clean
Use colors, fonts, and textures that evoke Bengal — old posters, hand-drawn lines, earthy tones — but keep layout modern.
6. Subtitles Are Mandatory
Add Bangla + English subtitles.
* Helps both Indian and global viewers.
* Improves retention and accessibility.
7. Audio Clarity
Use clean voice and balanced background sound — global audience watches on headphones.
8. Hook Quickly
In the first 2 seconds, tell why they should care. Example: “Every Bengali abroad misses this sound...” or “You know you’re from Bengal if…”
III. Algorithmic & Technical Optimizations
9. Use Geo-Neutral Hashtags
Mix local and global:
* #BanglaCulture #BengaliDiaspora #BongVibes #DurgaPuja #KolkataToWorld #BanglaReel
10. Use English Caption Headlines
Even if your video is Bengali, write captions in English + Bangla (for search visibility). Example:
“When Kolkata wakes up, Bengalis everywhere feel the same beat.”
11. Optimize Timing Across Time Zones
Post when both India and diaspora are active:
* 10 AM–12 PM IST (Asia + morning Gulf)
* 7–9 PM IST (Europe + morning US)
12. Encourage Cross-Cultural Shares
Ask followers to tag their Bengali friends abroad. Diaspora engagement helps the algorithm discover global viewers.
13. Focus on Reels + Long-form Combo
Use Reels for global reach and longer videos or carousels for depth and retention.
IV. Tone and Personality
14. Be the “Cultural Bridge”
Present yourself as a modern Bengali who connects both worlds — Kolkata roots + global outlook. Your page should feel like home to Bengalis abroad.
15. Avoid Local-Only Topics
Skip hyperlocal news or politics. Instead, explore identity, art, food, heritage, creativity, love, nostalgia.
16. Use a Warm, Reflective Tone
Diaspora Bengalis often feel emotionally connected yet distant — your tone should evoke comfort, belonging, and pride.
17. Mix Global Contexts
Frame your posts comparatively:
“How Bengalis celebrate Puja in London vs. Kolkata.” “What Adda means to a Bengali in Toronto.”
V. Growth & Consistency
18. Post 4–5 Times a Week
Maintain rhythm — consistency helps Meta identify your niche faster.
19. Build “Series” or Recurring Themes
Example:
* #BengaliMoments
* #FromKolkataToTheWorld
* #LostInTranslation (Bengali words the world can’t translate)
Series build loyal viewership.
20. Collaborate with Diaspora Creators
Partner with Bengalis from London, Dhaka, or New York — each collaboration unlocks new audiences organically.
21. Encourage Comments About Identity
Ask questions like:
“Where are you watching this from?” “What reminds you of home the most?” It deepens emotional engagement and signals global spread to Meta.
VI. Cultural Psychology
22. Nostalgia = Key Emotion
Show Kolkata streets, train sounds, Durga idols, rain, para celebrations — these trigger memory-based engagement globally.
23. Pride + Belonging Tone
Avoid complaining or mocking tone about Bengal; global Bengalis share content that celebrates identity.
24. Multilingual Bridges
Occasionally include English narration explaining Bengali culture to non-Bengali friends. It increases shareability beyond the community.
25. Maintain Cultural Authenticity
Don’t over-modernize or exaggerate for reach. True Bengali warmth, humor, and artfulness are your strongest assets.
Disclaimer
This report is based on our personal analysis, understanding, and interpretation of Facebook’s content performance behaviour. This document is not an official statement or certification from Meta or any affiliated organization. We can make mistakes. Check important info.
