Mriganka Sekhar Ganguly | 115K followers

Social Proof
Users tend to follow the crowd. When they see posts with many likes, shares, or positive comments, they assume the content is valuable and worth engaging with.
Fear of Missing Out (FOMO)
The anxiety of being left out of exciting events or experiences compels users to check feeds constantly, ensuring they never miss a beat.
Dopamine-Driven Feedback Loops
Receiving notifications—likes, comments, or new followers—triggers dopamine release, reinforcing a cycle of repeated checking and prolonged engagement.
Social Comparison
Users often compare their lives to the curated, idealized images posted by others, which can impact self-esteem and overall satisfaction.
Reciprocity
When someone interacts with your post, you’re more likely to reciprocate that engagement, fostering a mutually reinforcing network of communication.
Gamification
Elements like streaks, badges, and reward systems turn routine interactions into game-like challenges, making the experience fun and habit-forming.
Impression Management
Social media provides a stage for users to carefully curate and present an idealized version of themselves to gain approval and enhance self-image.
Personalization & Echo Chambers
Algorithms tailor content to individual preferences, reinforcing existing beliefs and creating environments where users see only like-minded opinions.
The Bandwagon Effect
People are prone to adopt behaviors or follow trends simply because a large number of others are doing so, amplifying viral content.
Novelty and Curiosity
The constant stream of new content, updates, and features plays on our innate desire for novelty, keeping us engaged and exploring.