1. Reach
vs. Engagement: Look beyond just how many people saw
your post (reach) and focus on how many interacted with it (engagement). Likes,
comments, shares, and saves all indicate engagement.
2. Content
Performance: Analyze which post types perform best.
Did a funny video get more traction than an informative article? This can guide
future content creation.
3. Audience
Demographics: Understand who your audience is. Age,
location, and interests can help tailor content to resonate better.
4. Click-Through
Rates (CTR): If you include links in your posts, see
how many people click through. This measures interest in what you're linking
to.
5. Engagement
Over Time: Track how engagement changes over time. Did a post
spike in popularity then drop, or does it have consistent engagement?
6. Hashtag
Performance: See which hashtags drive the most reach
and engagement. Consider using a mix of popular and niche hashtags.
7. Brand
Mentions: Look for mentions of your brand in comments or
replies. This can indicate brand awareness and sentiment.
8. Paid
vs. Organic Reach: If you run social media ads, compare
the reach and engagement from paid promotions to organic posts.
9. Competitor
Analysis (Lightly): See what kind of content your
competitors are posting and how it performs. This can inspire new ideas without
outright copying.
10.Compare
Content & Engagement: See what works for them (Competitor)
11.Learn
from their (Competitor) Hashtags
& Strategies.
12.Identify
Engagement Gaps:
Areas
where you can outperform them (Competitor).
13.Track
Trends: Look for patterns or emerging trends in your
insights. This can help you adapt your strategy to current interests.
14.Engagement
Rate: (Likes, comments, shares / Impressions) x 100%. Aim
for industry benchmarks or past performance.
15.Post
Type (Photo, Video, etc.): See which format resonates best.
16.Post
Length (Caption & Text): Find the sweet spot
for engagement.
17.Hashtags:
Analyze reach and engagement for different hashtags.
18.Interests:
Understand their passions and preferences.
19.
Compare Content & Engagement: See what works for them (avoid
copying).
20.Campaign
Performance: Evaluate success of specific campaigns.
